The project develops an interdepartmental and interdivisional hub to catalyse interdisciplinary research on mass media. It builds upon the foundation laid by the International Multimodal Communication Centre (IMCC) – a research programme hosted by Oxford School of Global and Area Studies (OSGA) in partnership with the Defence Science and Technology Laboratory (DSTL, MoD). In the past years IMCC has grown well beyond the OSGA-DSTL contract and represents a loose constellation of research links between OSGA, Oxford Internet Institute (OII), Department of Engineering Science, Faculty of Linguistics, and Oxford Text Archive (OTA).
This project aims to formalise and cement these links in preparation for a UKRI large grant application focusing on multimodal depictions of futures in media, and which is rooted in international research collaboration.To succeed the project will work on fusing disciplinary knowledge on content and context, while leveraging technology and continuing IMCC’s partnership with DSTL
